Innovation 4 Tomorrow

Pascal Vieilvoye brings over 25 years of international experience in fashion and beauty, guiding Concept 4 to milestones such as B Corp certification, EcoVadis Platinum status, and the 2025 EcoVadis Outstanding Sustainability Leadership Award. He serves on the Supervisory Board of the B Beauty Coalition and frequently shares insights on sustainability, packaging, ethical reshoring, and China’s evolving role in global supply chains.

Based in Hong Kong, Pascal leads teams in Hong Kong and Shanghai, driving innovation in supply chain, manufacturing, and sustainable solutions.

Beyond the boardroom: A passionate traveler and reader, Pascal loves exploring new cultures and ideas - though he’ll happily skip strawberries and lemon tarts!

Carman leads the merchandising team at Concept 4, supporting global clients with end‑to‑end services and driving the company’s growth across international markets. With a strength in connecting people and aligning teams across regions, she ensures collaboration translates into practical, results‑oriented progress for the business.

Her leadership style is grounded and approachable, fostering trust while keeping the focus on moving forward in a clear, down‑to‑earth way.

Beyond the boardroom: Carman values simple moments and genuine connections with people, finding joy in the everyday interactions that build lasting relationships!

Michael brings extensive expertise with deep full-stack development across web, mobile, gaming, crypto, and Web3 technologies. He specializes in designing digital strategies that drive innovation, align with business goals, and deliver user-centric applications to help organizations stay ahead in a rapidly evolving tech landscape.

Michael’s leadership emphasizes open communication, creativity, and user-focused innovation; empowering the team to build impactful digital solutions while ensuring the organization keeps pace with technological advancements as a Certified B Corp™.

Beyond the boardroom: Not only fluent in English but also in Filipino which is where he grew up! Favorite past time hobby? Planning his next trip around the world!

Kate brings over 17 years of hands-on expertise in fashion and beauty, having moved straight to Hong Kong after university to immerse herself in factory production and product creation. With a foundation in fashion studies, she has built a career that bridges design, photography, and product innovation; driven by a genuine love for accessories and beauty.

Her leadership philosophy encourages bold creativity: mistakes are part of the journey, but pushing boundaries in both marketing and design is what leads to truly outstanding work. Kate inspires her teams to experiment, innovate, and elevate every detail of the creative process.

Beyond the boardroom: A true creative at heart, Kate loves wine, anything metallic, stacking jewelry, and bright lipsticks!

Winnie brings over 25 years of experience in sourcing, supply chain, and sustainability, with a track record in global operations, vendor compliance, and sustainability strategies aligned with international best practices. As a Project Management Professional (PMP®) and Chartered Sustainable Supply Chain & Logistics Professional (CSSCLP™), she has successfully led organizational restructures, supplier performance programs, and sustainability initiatives across industries.

At Concept 4, Winnie guides her team in building resilient, responsible, and innovative supply chains, emphasizing collaboration, risk management, and sustainability integration to uphold B Corp™ commitments and foster long-term partnerships.

Beyond the boardroom: A passionate hiking enthusiast, Winnie loves exploring Hong Kong’s many mountain trails, finding inspiration in nature’s challenges and beauty!

Eric believes the foundations of any company lie in its people. Over the past 26 years, he has built an incredible team of creative, adaptable minds and fostered a working environment that is both dynamic and fun. By staying forward-thinking and responsive to market and client needs, Eric has helped cultivate strong, lasting relationships with both clients and suppliers.

His leadership focus is on empowerment: Eric encourages his teams to make decisions confidently while ensuring they are well trained, supported, and backed by structured projects. Challenges are anticipated and addressed proactively, creating a culture of trust and resilience.

Beyond the boardroom: Sport keeps Eric balanced and ready to tackle new challenges; though he’ll admit a good bottle of wine and a cigar help too!

Anne-Sophie brings international experience from Hong Kong and Shanghai, specializing in developing global partnerships and driving business growth across the cosmetics and fashion industries. She focuses on building resilient, high-performing sales teams and fostering strong collaboration to deliver consistent results and long-term client relationships.

Passionate about connecting people and opportunities, she thrives on shaping strategies that strengthen Concept 4’s global presence while supporting sustainable growth across diverse markets. Her leadership emphasizes adaptability and innovation, ensuring clients benefit from tailored solutions that meet evolving industry needs.

Beyond the boardroom: Although back in the EU, she still misses her favourite Asian spicy noodles; the kind you can only find tucked away in little street stalls in Hong Kong or Shanghai!