Concept4's Journey To Becoming B Corp Certified
Our journey began with a simple belief: Business Can Make a Difference.
Nine years ago, a pivotal introduction to EcoVadis set us on a path toward a more structured approach to sustainability. By 2021, we discovered the B Movement, which felt like the missing piece of our puzzle.
Though we didn’t have all the answers, we took the first steps. The B Corp framework equipped us with the tools to measure and enhance our impact in meaningful ways— from prioritsing the well-being of our employees and engaging with our community to safeguarding the environment and upholding ethical governance.
What is the B Movement?
The B Movement is a global initiative to transform the economy into one that’s inclusive, equitable, and regenerative. Certified B Corps work together, using business to drive positive impact for all people, communities, and the planet. Guided by the Theory of Change, we’re building a better way to do business—one that puts purpose alongside profit.
What is a B Corp™?
Being a B Corp™ means we’re committed to using our business as a force for good. It’s about blending purpose with profit to drive positive change—working closely with our clients, suppliers, local community, and the environment. It’s not just a certification; it’s a promise to hold ourselves to a higher standard of accountability and impact.
How to Become B Corp™ Certified
Becoming a B Corp™ is a rigorous process that starts with the B Impact Assessment, a tool to measure your company’s impact on workers, community, environment, and customers.
Here’s how it works:
- Assess: Complete the B Impact Assessment, scoring at least 80 points across governance, workers, community, environment, and customers.
- Meet Legal Requirements: Amend your company’s legal structure to prioritize stakeholders, not just shareholders.
- Verify: Work with B Lab to verify your assessment through documentation and review.
- Certify: Sign the B Corp Declaration of Interdependence and pay the certification fee.
- Recertify: Every three years, reassess and improve to maintain certification.
“Becoming a certified B Corp™ has been transformative for us. It's not just about the certification; it's about being part of a global community of like-minded businesses. We've attracted passionate and talented individuals who share our vision, and we've seen our company culture thrive. The B Corp journey has helped us grow while staying true to our values, and it's a constant reminder that business can be a force for good.“
Our Efforts Across Five Impact Areas
Governance
Since 2021, we have embedded social and environmental goals into our decision-making, aligning with global frameworks focusing on SDGs like Good Health, Gender Equality, and Climate Action. Our ethical foundation includes ISO 37001 Anti-Bribery and ISO 27001 Information Security certifications, ensuring transparency and accountability.
Workers
We have updated our Labour & Human Rights Policy to promote fair treatment, inclusion, and diversity, introduced flexible work options and parental leave. Our tailored training programs, education reimbursement policy, and ISO 45001 Health & Safety certification also support employee growth and safety. We encourage regular surveys to keep our team engaged and heard!
Community
Our Sustainable Procurement Policy prioritises local, ethical suppliers, while annual Supplier Satisfaction Surveys and training foster transparent partnerships. We engage communities through NGO partnerships, charity events, and a Donation Matching Policy that amplifies employee giving.
Environment
Our Environmental Policy is guided by a Materiality Assessment. We have adopted Reduce, Reuse, Recycle, Replace principles, installed recycling bins, and reduced water usage. Supplier audits now emphasise environmental responsibility, and we track carbon emissions (Scope 1, 2, 3), earning ISO 14064-1 certification and reporting to CDP.
Customers
We develop sustainable products with certifications like FSC, GOTS, and Fair Trade, while prioritising eco-friendly, plastic-free packaging. Customer satisfaction surveys guide our focus on quality and sustainability. Our ethical marketing policy also ensures transparent, inclusive communication, building trust with customers who share our values.
Hear from Our Colleagues
Winnie Chow
Senior Director of Supply Chain and Sustainability
Being a B Corp™ is more than just upholding standards – it's about continuously striving for improvement. We're particularly enthusiastic about our upcoming capacity building initiatives to strengthen our supplier relationships and increase our supply chain traceability, transforming our values into measurable impact.
Pascal Vieilvoye
CEO of Concept 4
Our journey to B Corp™ certification isn't just a milestone, it's a bold declaration that profit with purpose is the only path forward. We're redefining success by weaving sustainability, equity, and transparency into the heart of our business, inspiring a future where every company dares to lead with impact.
Erica Chan
Finance Manager
As a member of B Corp, we are supported by our banks with a lower cost in financing and gained exclusive eligibility on green finance projects. It has improved our company’s cash flow liquidity, hence creating more opportunities in investing on impactful solutions.
Kennis Wong
Human Resources & Administration Manager
Getting certified as B Corp strengthens our internal culture on diversity, equity and inclusion through the development of a fair and inclusive working culture. Colleagues responded to our certification with pride and motivation at work as reflected from our employee satisfactory survey, it alongside enhanced our talent acquisition.
Looking Ahead
Every three years, we renew our B Corp™ certification, recommitting to our people, planet, and purpose. We’re excited to deepen our impact through collaboration with the global B Community, driving meaningful change through collective action. This journey is ongoing, and we’re just getting started!