Texture Innovation In Cosmetics
Modern beauty buyers expect more than visual payoff. They want tactile pleasure paired with functional benefits: effortless glide, even coverage, buildability, and lightweight comfort that doesn’t compromise on longevity or skincare-like results. Our formulations replace heavier traditional bases with lighter, more elastic, and multi-functional textures that optimise both the application experience and the final wear performance.
Highlights of Our New Formulations
1. Bouncy Jelly Highlight Stick
A gel-based stick that swaps traditional waxes for a lighter, elastic texture. It feels fresh and weightless on the skin, builds from a soft sheen to a stronger highlight without fallout, and holds beautifully while remaining flexible; no heavy or greasy residue. Multi-use across cheekbones, brow bones, and nose bridge.
2. Glow Blush Stick (Transparent Base)
A clearer, translucent stick that avoids the heaviness of classic formulas. It delivers a natural wash of color with a built-in glow, applies smoothly with minimal drag, and lets the skin show through for a more even, luminous finish.
3. Jelly-to-Liquid Primer & Setting Spray
This dual-use hero starts as a jelly and transforms into a fine mist. It extends wear while keeping skin hydrated, providing a lightweight, even finish without stickiness. Perfect for streamlined routines that prioritize both priming and setting.
4. Mousse-Texture Eyeshadow & Highlighter
A soft, whipped texture that blends like a cream and sets like a powder. Easy fingertip application, lightweight and non-cakey, with buildable, flexible coverage suitable for a wide range of looks.
5. High-Shine Treatment Lip Gloss
Designed to balance intense shine with lip care. It offers an instant glassy, high-shine finish without tackiness, smooths and hydrates lips, and works beautifully alone or layered over lipstick.
6. Serum Liquid Blush
A hybrid formula that combines color payoff with skincare benefits. Lightweight and easy to blend, it hydrates while delivering a natural flush; ideal for consumers seeking efficient, multi-benefit products.
Sensoriality Meets Performance
These textures align with broader 2026 beauty trends; sensorial experiences, multi-functionality, and hybrid skincare-makeup solutions. They build on the momentum we’ve seen in jelly textures, velvet finishes, and advanced applicators (such as our 27-piece INLINE makeup brush collection).
By focusing on purposeful tactility, we help brands create products that don’t just look good - they feel exceptional and perform reliably across diverse skin types and climates.
Did You Miss Us at MakeUp in Paris?
We spotlighted these innovative textures at MakeUp in Paris 2026. If you missed us at the event, our team would be happy to connect and share more details, samples, or customisation options.
Reach out to our team to continue the conversation!
