Zara Hair Care
Zara’s entry into hair care is more than a new product line — it’s a strategic shift in how Inditex builds and scales categories. After years of testing beauty through its smaller brands, the group has chosen Zara to lead this next frontier, signalling a new phase in its beauty ecosystem. The move reveals a lot about Inditex’s evolving playbook and where the company may be heading next.
Chanel Experiential Retail
Chanel’s Capitol Centre boutique in Hong Kong has quietly become one of the most compelling case studies in experiential luxury. This season’s transformation blends festive heritage with digital tools in a way that feels seamless, immersive and surprisingly future‑ready. It stands as a striking demonstration of how physical retail can innovate and modernize while staying true to its essence.
Fragrance Layering
The idea of a single “signature scent” is fading as consumers — especially Gen Z — embrace fragrance layering as a form of personal expression. Kayali is at the center of this shift, but the movement stretches across the industry, reshaping how brands design, position and tell stories around scent. It’s a fascinating evolution in how identity and fragrance now intersect.
