Keyrings as the New Gateway to Luxury

Once seen as novelty trinkets, keyrings have become powerful entry points into the world of fashion and luxury. They’re accessible, highly visible, and bursting with creative storytelling potential. From Tiffany’s iconic charms to Fendi’s playful collaborations, brands are turning these small accessories into big strategies.

Storytelling Through the Senses

Luxury is no longer just about products—it’s about immersive experiences. In Shanghai, Diptyque and Dior redefined brand engagement by weaving scent, craft, taste, and narrative into unforgettable journeys. These sensory encounters shift the focus from transaction to transformation, leaving visitors with lasting meaning.

Lessons from the Celebrity Beauty Wave

Kim Kardashian’s SKKN BY KIM is the latest celebrity beauty brand to shut down, highlighting a growing trend. Fame alone isn’t enough—authenticity, execution, and value matter more than star power. As closures stack up, the industry is learning that celebrity is a head start, not a strategy.