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WHAT’S NEW

Stay up to date with Concept4 updates and industry news.

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Meet Our New Bendy Brushes!🤸

Meet Our New Bendy Brushes!🤸 Do these bendy brushes look familiar? Just like an extreme yoga session, our bendy makeup brushes prioritize flexibility! With their unique design, these brushes provide exceptional mobility, enabling you to reach any angle with ease. It’s not just about performance—these brushes are designed with inclusivity in mind. Their elastic construction […]

Unveiling at COSMOPACK: Eye & Lip Masks👄

Unveiling at COSMOPACK: Eye & Lip Masks👄 With the hashtag #eyepatches racking up 229 million views on TikTok—especially during the colder, drier months—it’s clear that the demand for effective skincare solutions is rising. At Concept4, we stay on top of trends so you can offer your customers what’s hot! These overnight masks are gaining popularity […]

20 Years with Concept 4!

20 Years with Our Clients! As we reflect on two decades of creativity and collaboration, we take pride in being a trusted trend source and supplier for our key clients, many of whom have been with us for over 15 years. Our one-stop solution empowers customers to expand their product ranges across all categories. Here’s […]

SS2025 Runway Beauty Trends

SS2025 Runway Beauty Trends🌻 Need a guide on what your customers may be looking for come spring and summer 2025? Here are our trend predictions inspired by the latest runway shows that will keep you ahead of the curve for the upcoming year.