CAREERS

Marketing & Business Development Manager

Overview:  

We are seeking a highly motivated Marketing & Business Development manager to drive business growth through strategic planning, sales, and marketing. Identifying opportunities, develop strategies and nurture leads. They will act as a community manager and be responsible for executing plans to increase brand visibility.  

Responsibilities:  

Strategy development: identifying target markets, assessing competitive landscapes, and determining the most effective approaches to generate leads.  

• Create and manage the sales playbook. 
• Develop and execute a customer lifecycle strategy.  
• Carry out continuous market analysis to create and update a target customer strategy.  

Lead generation & nurturing: building and managing a robust pipeline of potential customers, implementing lead generation campaigns, and collaborating with the sales team to convert leads to customers.  

• Use an SDR marketing approach to tailor the nurturing of leads, preparing and delivering compelling presentations showcasing the value proposition of our products & services.  

SEO:  

• Leverage search engine knowledge of market research to find best approach to reach customers (use of SEO tools), researching key words and #s.  
• Analyse website content & give direction for improvements to digital and digital marketing manager. 
• Work with the Digital Marketing Manager on strategies to increase traffic to website.  
• Leverage Concept4’s sustainability journey through increased marketing focus. 

Marketing campaigns:  

• Manage the fairs from research, applications, and booth execution.  
• Collaborate with Digital Marketing Manager to expand LinkedIn presence and leverage our customers’ marketing.  
• Work closely with Digital Marketing Manager, Junior Marketing Creative as well as transversal teams (trend & product, designers, digital, sustainability).  

• Manage ownership of the marketing guidelines of the external sustainable affiliated companies.  

Industry and Competitor Analysis: 

• Stay abreast on industry developments, emerging technologies, and market trends.  
• Conduct competitor analysis, identifying opportunities and threats that may affect business.  

Skills & qualifications:

• Bachelor’s degree or master’s in marketing, Business Studies, SEO or a related field.  
• Proven experience in Marketing or Business Development  
• Excellent communication skills with the ability to engage and influence stakeholders internally and externally.  
• Strategic thinking with strong research and analytical skills.  
• Strong visual skills – able to create and amend professional content and presentations.  
• Knowledge of SEO management (a plus).  
• Autonomous and independent but work well as a transversal role with other teams.  
• Able to adapt to a fast-paced and dynamic environment.  
• Self-motivated and results-oriented, with proactive and entrepreneurial mindset.  
• Demonstrated ability to build relationships.  

Junior Marketing Creative 

Concept4 are experts in design, product development, sourcing, sustainability and production. We offer an end-to-end solution for both brands & retailers seeking quality fashion accessories, cosmetics, beauty accessories packaging & lifestyle. 

We are currently seeking a highly motivated individual to join our marketing team as a Junior Marketing Creative. This role entails the creation of compelling content for various digital platforms such as Instagram, LinkedIn, newsletters and sales tools. They will also conduct research and carryout admin for the team. 

Job Description:  

• Create creative content for digital marketing initiatives, including reals, short videos, photography and visualy appealing graphics.  
• Conduct research and implement inovative ideas to enhance our omni-channel social media strategy. 
• Follow a content calendar to support liaising with relevant teams for regular posting on IG, LinkedIn & weekly newsletters. 
• Continuously analyse and monitor competitors’ marketing strategies.  
• Support on exhibition arrangement, execution and marketing.  
• Collaborate on the creation of sales tools, presentations, layouts and templates.  
• Research product & marketing trends, with a focus on European & US brands, Influencers & TikTok. 
• Support the fashion trend team on occasional admin tasks; labelling samples, sample photography.  

Skills & Attributes required:  

• Able to identify emerging trends in social media and make suggestions for innovative approaches.  
• Strong research skills. 
• Proficient in Adobe Illustrator, photoshop, excel, canva, video & photo editing programs. 
• Creative and innovative mindset. 
• Skilled at video editing, reel creation.  
• Well-versed and creative in photography techniques.  
• Detail-oriented with excellent multi-tasking abilities, organised with efficient time management. 
• Mature, responsible, and independent, with a strong sense of teamwork.  
• Capable of meeting strict deadlines in a fast paced and dynamic environment. 
• Passionate about fashion accessories & the beauty industry.