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WHAT’S NEW

Stay up to date with Concept4 updates and industry news.

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Top 5 Summer Kids Fashion in Store🍉

Top 5 Summer Kids Fashion in Store🍉 We are thrilled to see our hair accessories on the shelves of our amazing partners like Vertbaudet and Kiabi! These cute summer basics offer a sweet touch for parents and kids seeking fun summer styles. Each year we see fruits and florals as firm favorites. As we look […]

Taste the beauty with edible skincare🍬

Making skincare a real treat! The beauty industry is buzzing with sensory marketing, serving up food-inspired products you’ll want to devour! By engaging multiple senses—sight, smell, and touch—brands create memorable experiences that deepen connections. Gen Z is leading this edible beauty trend, craving bold, multi-sensory products that spark joy and showcase individuality. They love food-infused […]

You’re Invited for Bubbles at Makeup in Paris🥂

All great decisions start with Champagne! 🥂 Swing by Booth D19 on June 18 from 5:30PM and join us for a bubbly conversation to see what’s next for your brand! 

How We Support Brands in Sustainable Supply Chains

As we prepare for the emerging compliance trends, we’re equipping our clients with our latest 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫 to address disclosure and traceability regulations. We’ve seen an increasing demand for 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 and product reviews to identify sustainable alternatives. We consider 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 impacts on emissions and 𝐥𝐚𝐛𝐨𝐫 𝐫𝐢𝐠𝐡𝐭𝐬 throughout our supply chain, measuring […]