SS25 Colorful Mascara 🎨 In case you missed our runway recap on the Spring/Summer 2025 beauty trends—colorful mascara and eyeliner emerged as a defining look. This aligns perfectly with the maximalism trend highlighted in our macro trend book, which has made a comeback after the minimalist era. So, how do colorful mascara and eyeliner fit […]
Festival Essentials for Your Summer Subscription Box! 🎉🌞 Our new subscription box celebrates the vibrant spirit of the season and features items inspired by the Hibiscus Bay trend. With sculptural florals and playful tropical prints, each box is curated for those who love adventure—think festival days and market strolls with a dash of whimsy!🌺✨ With […]
Fashion & Beauty: Macro Trends to Watch in 2026! A comprehensive guide designed to navigate the evolving beauty landscape. In this essential resource, we delve into the key trends set to shape our industries tomorrow, offering insights that are not just informative but transformative. So, what’s in it for you? Understanding these trends is vital […]
Our SPF Innovation can transform your beauty offerings for healthier skin🌞 As consumers become increasingly aware of the dangers of UV radiation and sun exposure, there’s a growing trend toward “SPF Everything” (GCI Magazine). The addition of SPF to makeup is a key prediction in our #skinification trend highlighted in our macro book. Featuring our […]