Adding cuticle care to the DIY Mani! 💅 While the #maximalism trend is gaining traction, there is a counter-trend in beauty: ‘New Minimalism.’ This movement caters to consumers seeking to rely less on salon-based treatments. Incoming – the manicure at home! Brands have an opportunity to meet this demand by offering cuticle care that helps […]
Proud to Announce Our Sustainability Milestone! ✨🌍 We are thrilled to share our improvement on the Climate Disclosure Project (CDP) questionnaire score from B- in 2023 to a B in 2024 under the SME Climate questionnaire! This achievement marks the highest SME score in 2024, placing us at the top among 12,500 SMEs reporting on […]
Embrace your inner child with our Playful Packaging! 🌈✨ Life is full of chores… beauty routines should not be one of them! Our new range of primary packaging embraces the #KIDULT trend featured in our macro trend report. This trend is tailored towards the growing number of adults finding comfort in revisiting childhood experiences. Our new playful packaging blends […]
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