Making skincare a real treat!
The beauty industry is buzzing with sensory marketing, serving up food-inspired products you’ll want to devour! By engaging multiple senses—sight, smell, and touch—brands create memorable experiences that deepen connections.
Gen Z is leading this edible beauty trend, craving bold, multi-sensory products that spark joy and showcase individuality. They love food-infused formulas and rich moisturizers that are not only effective but also double as shareable, aesthetic moments for TikTok and Instagram.
Texture is key, making skincare a real treat! Our body butter and scrub offerings feature jelly textures, swirl creams, and scrubs packaged like fruity ice lollies, all designed for an Instagram-worthy aesthetic.
By prioritizing emotional connections and creative expression, Gen Z is pushing brands to make beauty an immersive, crave-worthy experience—a key insight guiding our product development.
