SS25 Colorful Mascara 🎨
In case you missed our runway recap on the Spring/Summer 2025 beauty trends—colorful mascara and eyeliner emerged as a defining look. This aligns perfectly with the maximalism trend highlighted in our macro trend book, which has made a comeback after the minimalist era.
So, how do colorful mascara and eyeliner fit into Maximalism?
✨ Self-Expression: Maximalist makeup encourages individuality through graphic liners, dramatic lashes, and vibrant eyeshadows.
✨ Artistic Freedom: This trend transforms makeup into an expressive medium, inviting playful combinations and bold statements.
As we continue to explore the intersection of fashion and beauty, we’re here to help inspire your customers to express themselves boldly and creatively! 🎨
