Big trends in Beauty 💄

10 October 2024
Article by c4marketing

Big Trends in Beauty💄

Crystallised eyeshadows combining 2-3 metallic pigments BUT with no micro plastics.

Our biggest hits…

In case you missed us at Makeup In Paris, here are a couple of major successes from the fair, set to be big trends!

Using Zircon stone in massage tools to help cool & soothe your skin, offering the benefits of natural stone.

Multi chrome pressed powder & liquid eyeshadow, with complementary colours. Both offer an iridescent effect but in different colour tones.

Creamy formula face sticks which blend effortlessly into the skin. Multiple shades to give the perfect contour.

Taste the beauty with edible skincare🍬

13 June 2025

Making skincare a real treat! The beauty industry is buzzing with sensory marketing, serving up food-inspired products you’ll want to devour! By engaging multiple senses—sight, smell, and touch—brands create memorable experiences that deepen connections. Gen Z is leading this edible beauty trend, craving bold, multi-sensory products that spark joy and showcase individuality. They love food-infused […]

You’re Invited for Bubbles at Makeup in Paris🥂

6 June 2025

All great decisions start with Champagne! 🥂 Swing by Booth D19 on June 18 from 5:30PM and join us for a bubbly conversation to see what’s next for your brand!

How We Support Brands in Sustainable Supply Chains

As we prepare for the emerging compliance trends, we’re equipping our clients with our latest 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫 to address disclosure and traceability regulations. We’ve seen an increasing demand for 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 and product reviews to identify sustainable alternatives. We consider 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 impacts on emissions and 𝐥𝐚𝐛𝐨𝐫 𝐫𝐢𝐠𝐡𝐭𝐬 throughout our supply chain, measuring […]